The Influence of Promotion, Product Quality, and Brand Image on Buyer Decisions and the Implications for Customer Satisfaction
DOI:
https://doi.org/10.58818/ijems.v3i2.123Keywords:
Promotion , Product , Brand , Buyer , Customer SatisfactionAbstract
This research aims to analyze promotions, product quality, and brand image on purchasing decisions and their implications for customer satisfaction. The research was structured in the form of Cluster Stratified Random Sampling with a sample size of 325 respondents, the Alanisis Method used Structural Equation Modeling (SEM). The research results concluded that the total influence of the Product Quality variable on customer satisfaction for Small Industrial Village (PIK) products is in the Fair to Good category, this indicates that customer satisfaction is not optimal. The magnitude of the influence of Brand Image on Purchase Decisions for Small Industrial Village Shoe Products (PIK) with a total influence of 21.09 percent. Meanwhile, the magnitude of the influence of Promotion on Purchasing Decisions for Small Industrial Village Shoe Products (PIK) has a total influence of 23.57 percent, while the magnitude of the influence of Purchasing Decisions on Customer Satisfaction from Small Industrial Village Shoe Products (PIK) has a total influence of 80.51 percent.
Downloads
References
Algifari. (2018). Economic Statistics. STIE YKPN. Yogyakarta.
Algifari. (2019). Statistical Analysis for Business with Regression, Correlation and Non-Parametrics. Liberty. Yogyakarta.
Ali, Mohammad. (2016). Educational Research Procedures and Strategies.
Space. Bandung.
Armstrong, Michael. (2018). Human Resource Management. PT. Elexmedia Komputindo. Jakarta.
Arikunto, Suharsimi. (2019). Research procedure. Rineka Cipta. Jakarta.
Arikunto, Suharsimi. (2015). Research Procedures A Practice Approach.
Rhineka creates. Jakarta.
Arikunto, Suharsimi. (2016). Research Procedures A Practice Approach. Rineka Cipta. Jakarta.
As'ad, Moch. (2015). Industrial Psychology. Liberty. Yogyakarta.
As'ad, Moch. (2019). Industrial psychology. Fourth Edition. Liberty. Yogyakarta. Azwar, Saifuddin.
Chatman, Jennifer and Bersade. (2019). Employee Satisfaction, Factor Associated With Company Performance. Journal Of Applied Psychology, February. 29-42.
Ghozali, Imam. (2014). Structural Equation Models: Concepts and Applications with the AMOS Program Ver. 5.0. BP Diponegoro University. Semarang.
Hadi, Sutrisno. (2014). Item Analysis for Instruments: Test Questionnaire and Score Scale with BASICA. Publisher Andi Offset. Yogyakarta.
Hadi, Sutrisno. (2015). Statistics: Volume III. Print XVI. Andi Offset. Yogyakarta. Hanafi,
Handoko, T. Hani. (2014). Personnel and Human Resources Management. BPFE. Yogyakarta.
Handoko, T. Hani. (2020). Personnel and Human Resources Management. BPFE. Yogyakarta.
Hardini, Sri. (2019). The Relationship between the Influence of Leadership Style on the Work Morale of Yogyakarta KPKN Employees. Bachelor's Thesis, Faculty of Economics. UGM. Yogyakarta.
Hasan, Iqbal. (2014). Main Materials of Research Methodology and Applications. First Printing. Ghalia Indonesia. Jakarta.
Hasibuan, Malayu S.P. (2015). Human Resource Management, Revised Edition Pt. Princess of the Literary Earth. Jakarta.
Koentjarangningrat. (2014). Community Research Methods. Fourth Edition. PT. Scholastic. Jakarta.
Komaruddin. (2014). Office Management Theory and Practice. Trigenda Karya. Bandung.
Mangkunegara, Anwar Prabu A.A. (2014). Company Human Resources Management. Andy. Yogyakarta.
Manullang, M. (2014). Personnel Management. BPFE. Yogyakarta.
Martoyo, Soesila. (2014). Officialdom administration. BPFE. Yogyakarta.
Mas'ud, Fuad. (2014). Organizational Diagnostic Survey (hooray cheap App). Diponegoro University Publishing Agency. Semarang.
Moekijat. (2014). Labor Management and Employment Relations. Jaya Pioneers. Jakarta.
Muhadjir, Noeng. (2014). Labor and its Problems. Rake Press. Yogyakarta.
Mustafa, Zainal EQ. (2014). Introduction to Applied Statistics for Economics. FE UII Publisher. Yogyakarta.
Nazir, Moh. (2014). Research methods. Ghalia Indonesia. Jakarta.
Nitisemito, Alex S. (2014). Personnel Management. Rineka Cipta. Jakarta
Nitisemito, Alex S. (2016). Personnel Management. Rineka Cipta. Jakarta.
Ranupanjodo, H. And Husnan Suad. (2014). Personnel Management. BPFE. Yogyakarta.
Ridwuan. (2015). Basics of Statistics. Alphabet. Bandung
Santosa, Singgih. (2014). SPSS Processes Statistical Data Professionally. 2nd Edition. PT Elexs Media Komputindo Gramedia Jakarta. Jakarta.
Schein, E. H. (2015). Organizational Culture and Leadership. Jossey-Bass. San Francisco.
Schein, Edgar H., (2014). Organizational Culture and Leadership, Third Edition. Jossey Bass Publishers. San Francisco.
Siagian. Sondang. P. (2015). Organization, Leadership, and Administrative Behavior. Masagung Hajj. Jakarta.
Simamora, Henry. (2015). Human Resource Management. Print 3. STIE YKPN. Yogyakarta.
Singarimbun, Masri and Sofian Effendi. (2014). Survey Research Methods. LP3ES. Jakarta.
Sondang, P. Siagian. (2015). Management Basics. 3rd Edition. Erlangga Publishers. Jakarta.
Sudjana, Nana. (2016). Statistical Methods. Tarsio. Bandung.
Sugiyanto et. al. (2014). The Influence of Company Culture on Performance. Sinar Harapan Library. Jakarta.
Sugiyono (2015). Statistics For Research. Eighth printing. CV. Alphabet. Bandung.
Sugiyono. (2014). Administrative Research Methods. CV. Alphabet. Bandung.
Sulaiman, Wahid. (2014). Regression Analysis Using SPSS Case Example & Solution. Andy. Yogyakarta.
Suprihantono, John. (2014). Evaluation of Employee Implementation and Development. First Printing. BPFE. Yogyakarta.
Susilo Martoyo. (2014). Human Resource Management. First Edition. Yogyakarta.
Miftah. (2016). Leadership in Management A Behavioral Approach. Raya Srafindo. Jakarta.
Triguno. (2016). Work Culture. PT Golden Terayon Press. Jakarta.
Umar, Hussein. (2014). Human Resource Management Research in Organizations. Scholastic. Jakarta.
Downloads
Published
How to Cite
Issue
Section
Categories
License
Copyright and License Statement
Authors who publish their manuscripts in this Journal agree to the following conditions:
The copyright for any article in The International Journal of Education Management and Sociology (IJEMS) is fully held by the author under a Creative Commons CC BY 4.0 license:
- The author acknowledges The International Journal of Education Management and Sociology (IJEMS) has the right to publish for the first time with a Creative Commons Attribution 4.0 International License / CC BY 4.0.
- Authors can enter writings separately, arrange non-exclusive distribution of manuscripts that have been published in this journal into other versions (eg sent to the author's institutional repository, publication in a book, etc.), by acknowledging that the manuscript has been published for the first time in The International Journal of Education Management and Sociology (IJEMS)
- The International Journal of Education Management and Sociology (IJEMS) published under the terms of a Creative Commons Attribution 4.0 International License / CC BY 4.0. This license permits anyone to copy and redistribute this material in any form or format, compose, modify, and make derivative works of this material for any purpose, including commercial purposes, so long as they include credit to the Author of the original work.